2019 was a huge year for the Walt Disney Company, to say the least. Films like Avengers: Endgame, Aladdin and The Lion King ruled the box office over the course of the year. Perhaps their biggest achievement was the launch of their streaming service, Disney +. 

The M Factor Creative creative team was tasked with expanding upon the print team’s design and animate the look of threads connecting viewers and their films. My contribution to the out of home execution included the dynamic motion of the threads, integration of footage and the kinetic typography that accompanied them in a number of formats, spanning dozens of screens across the country.