Just one of several live action remakes by Disney, 2019’s Aladdin placed Will Smith in the iconic role of Genie and introduced the legacy title to a new generation of movie goers.
Resulting in two Clio Awards for excellence in advertising, The M Factor Creative team produced motion pieces to grace a myriad of screens from the largest Times Square LCD billboards to 6 inch mobile displays. My contributions include custom particle/smoke smoke simulations and Dolby AV Pathway environment building for the theatrical campaign as well as “Breaking Borders” social pieces celebrating the home release of the live action and classic animated features.
